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Summary for exhibitors

Foto:Fotograf Nicklas Vestfjell

For exhibitors

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  • About Vildmarksmässan / The Swedish Outdoor Show

    The natural meeting place for active outdoor people. Every year, the Swedish Outdoor Show bring more than 30 000 active outdoor people with a wide range of different interests and levels of experience. Together with our exhibitors, we want to create the natural meeting place for those who enjoy Swedish outdoor recreation. The natural meeting place for active outdoor people.

    About The Swedish Outdoor Show – Vildmarksmässan
    Welcome to Scandinavia’s largest exhibition for active outdoor and adventures. The Swedish Outdoor Show gathers more than 30.000 active outdoor people every year, a wide range of people with different interests and levels of experience. Together with our exhibitors, our aim is to create a natural meeting place for those who love the Swedish Outdoors.


    This exhibition has something for everyone! The Swedish Outdoor Show is the largest consumer show in Scandinavia that includes outdoor gear, destinations, activities and such.
    We facilitate for more people to try something new. One of the show’s most important purposes is to encourage market growth for you and everyone else in the business.

    •    You will meet over 30.000 visitors with an active lifestyle and an interest in purchasing goods for the summer season
    •    The Swedish Outdoor Show is Sweden’s and Scandinavia’s largest exhibition for an active outdoor life and adventure experiences
    •    Together with our exhibitors, the show offers a wide range of products, destinations, outdoors experiences and lectures.
    •    Stockholmsmässan is a full service event agency and venue that can help you with everything from lighting, graphical products, booth constructions, catering and much more!

    The Kit - The Places - The Experiences
    The three main sections of the public show are; The Kit, The Places and The Experiences –  the concept that simply shows the focus of the Swedish Outdoor Show. This is important both for exhibitors and visitors who can quickly and easily grasp the content of the show.

    The Kit – This is the place to find out all about the latest innovations and most important kit for outdoor recreation. The show attracts everyone in the chain: manufacturers, wholesalers, agents and retailers, meaning that visitors get to meet professionals who can provide the very best product information for anyone embarking on an outdoor adventure. The Kit is also highly newsworthy, regularly featuring in the media that cover the fair.

    The Places – Destinations, tourism offices, travel organisers and travel providers; everyone involved in exciting tourist destinations focused on nature, experiences and adventure is here! Meet representatives from all across Sweden and around the world.

    The Experiences – Activities and displays are an important part of the show, and there are plenty of people on hand to offer exciting experiences. Organisations, providers and clubs offer displays, films, shows, talks and hands-on activities for both beginners and the more experienced.


    Please contact our sales representative Claudia if you have any questions.

    Sales Manager: Claudia Araz
    Phone +46 8 749 41 08

    Operative Event Manager: Eva Francke
    Phone +46 8 749 42 02


    Date:  March 9 - 11, 2018
    Venue:  Hall B, Stockholm International Fairs/Stockholmsmässan, Sweden

    Stand price
    Regular price - 1095 SEK /sqm (minimum 10 sqm)
    Bulky products (products larger than 5 m², e.g. boats, kayaks, trailers, motorhomes etc) 895 SEK/sqm (minimum 10 sqm)

    Application Fee/"Expostart"
    Expostart - 4 250 SEK
    Includes: Insurance, power outlet, removal and handling of empty packaging onsite and cleaning in your stand before the first day. Details are specified in the registration terms and conditions.

    With our Digital Stand we provide you with an efficient marketing tool securing that visitors as well as journalists get to know and take part of your company’s information both before, during and after the event. With this service you can attract and inspire your visitors to visit your stand.

    You can create and present your own promotions, news, offers and activities in your booth. Your activities and/or program items will then appear together with The Swedish Outdoor Show’s program. Note that you are able to fill in contact information, pictures, videos and links to your business.

    Cost: 695 SEK/exhibiting company. This will be invoiced along with the Expostart and booking of your stand area.


    Register your co-exhibitors, 2 000 SEK / company. Co-exhibitors have the same benefits as the main exhibitor. All prices excl. VAT.

    Application form Vildmarksmässan/ The Swedish Outdoor Show 2018 »
  • Event Planner - all your orders in one place

    Warm welcome as an exhibitor at Vildmarksmässan/The Swedish Outdoor Show. Event Planner is our new digital tool for you who have booked and will be exhibiting at Stockholmsmässan.

    event plannerIn Event Planner we have collected all the relevant information you need before, during and after the event with checklists, stand overview, activities and practical information. Via Event Planner  you'll do all your orders and requests . You can also to send out invitations to customers, market yourself on our website and much more.

    When it's time to start preparations for your participation start by going through the list of important things to do. Here you will find important dates that lets you save both time and money.

    Do not forget to Stockholmsmässan also works as a full service event agency and can help you with everything you need to implement a successful event. We can do everything from complete stand solutions and lighting applications to signs and profile candies.

    Who can log in

    Anyone who is a contact person at your company in our systems can log in. Stand Builders and co-exhibitors can also use Event Planner but can not access our webshop. (Stand Builders can be added as a contact for you as main exhibitor. This means that the stand builder logs in as you and have access to everything. You'll add your stand builder as a contact person under Settings in Event Planner.)

    How to log in

    Use your e-mail address that is registered at Stockholmsmässan and follow the instructions. It's that easy!

    To Event Planner »

    Works on mobile phones and tablets too

    Event Planner is a responsive service, which means that it automatically adapts the look for the screen size of your mobile , tablet or computer . Note, however, that all is not fit to carry out on your mobile devices, the activities that are not mobile friendly is marked with an icon under the headline.